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Privacy Policy

Last Updated: March 18, 2026

Note: This is an English translation provided for convenience only. In case of any conflict or discrepancy between this English version and the Hebrew version, the Hebrew version shall prevail and be the binding legal document.

Table of Contents

  1. Introduction
  2. Definitions
  3. Data Controller and Contact Information
  4. Data the Company Collects
  5. Use of Artificial Intelligence and Data Transfer to Third Parties
  6. Legal Basis and Purposes of Processing
  7. Data Sharing and Sub-Processors
  8. International Data Transfers
  9. Data Retention Periods
  10. Cookies and Tracking Technologies
  11. Your Privacy Rights
  12. Information Security
  13. Children's Privacy
  14. Email Communications
  15. Changes to this Privacy Policy
  16. Complaints and Regulatory Authority
  17. Contact the Company

1. Introduction

Shay Asoulin (Sole Proprietorship, License No. 307874974, hereinafter: "the Company", "BizPlanner") operates the website biz-planner.com and mobile applications (collectively: "the Platform"), which provide cloud-based business planning services with an interactive financial simulator and artificial intelligence-powered business assistant ("the Services").

The Company values your privacy and is committed to protecting your personal data. This Privacy Policy explains how the Company collects, uses, stores, shares, and protects your personal information in accordance with:

This Privacy Policy applies to all users of the Platform, whether registered or unregistered visitors.

By using the Platform, you consent to the data practices described in this Privacy Policy. If you do not agree with this policy, please do not use the Services.

2. Definitions

3. Data Controller and Contact Information

Data Controller: Shay Asoulin Sole Proprietorship License No. 307874974 Kaf Tet BeNovember 8, Ashkelon, Israel

Phone: 050-990-6988 Email: support@biz-planner.com Website: https://biz-planner.com Business Hours: Sunday–Thursday, 9:00–17:00 (Israel Time)

For privacy-related inquiries, data access requests, or exercising your rights, please contact the Company at: support@biz-planner.com

4. Data the Company Collects

The Company collects personal data in the following ways:

4.1 Data You Provide Directly

Registration and Account Information:

Business and Project Data:

⚠️ Financial Data as Sensitive Information: Under Israeli Privacy Protection Law Amendment 13, financial data (revenue forecasts, cost structures, business financial plans) is classified as sensitive information. Processing such data requires your explicit informed consent, which is obtained during AI feature usage and Pro upgrade flows.

Payment Information:

Communications:

4.2 Data Collected Automatically

Usage and Analytics Data:

When analytics tools are enabled (with your explicit consent), this data may be used for:

Analytics Tools in Use: The Company uses the following analytics services, which are activated only after your explicit consent via the cookie consent banner:

Both tools are configured to not collect any data until you accept analytics cookies. If you decline or do not interact with the consent banner, no analytics data is collected.

Cookies and Local Storage:

See Section 10 for detailed information about cookies.

4.3 Data from Third Parties

5. Use of Artificial Intelligence and Data Transfer to Third Parties

5.1 AI Service Provider

BizPlanner uses a third-party AI service provider based in the United States to provide AI-powered business assistant features, including:

For details about the AI provider, contact support@biz-planner.com.

5.2 What Data is Transferred to the AI Provider?

When you use AI features, the Company sends ONLY the following financial and business data to the AI provider:

What the Company Does NOT Send to the AI Provider:

5.3 AI Provider's Data Handling

According to the AI provider's commercial terms:

For details about the AI provider's privacy practices, contact support@biz-planner.com.

Explicit Consent: Before using AI features for the first time, you are presented with a clear consent dialog explaining:

You can withdraw consent at any time by disabling AI features in your project settings, which will:

⚠️ Important: Withdrawing consent does not retroactively delete data already sent to the AI provider (which is automatically deleted per the provider's data retention policy).

5.5 Data Security During AI Processing

5.6 AI Limitations and Disclaimers

The AI assistant is a BUSINESS ASSISTANT, NOT a professional advisor.

Full terms of AI usage are detailed in the Terms of Service, Section 7.

The Company processes your personal data based on the following legal grounds:

6.1 Contract Performance (Terms of Service)

6.3 Legitimate Interests

7. Data Sharing and Sub-Processors

The Company does not sell, rent, or trade your personal data to third parties for marketing purposes.

The Company shares data only with trusted sub-processors who provide essential services under strict Data Processing Agreements (DPAs) and Standard Contractual Clauses (SCCs) for GDPR compliance.

7.1 Categories of Service Providers

The Company shares data with trusted service providers in the following categories:

Some service providers are located in the United States. All international data transfers are protected by Standard Contractual Clauses (SCCs) and Data Processing Agreements (DPAs) in accordance with GDPR.

For a full list of sub-processors and their privacy policies, see our Data Processing Agreement (DPA) or contact support@biz-planner.com.

7.2 Changes to Service Providers

If the Company adds or changes a service provider that processes sensitive data, the Company will update this Privacy Policy and notify active users via email where the change materially affects data handling.

8. International Data Transfers

BizPlanner is an Israeli company, but some of the Company's sub-processors are located in the United States and other countries outside Israel/EU.

8.1 Transfer Mechanisms

Data transfers to countries without an adequacy decision from the EU Commission are protected by:

  1. Standard Contractual Clauses (SCCs): EU-approved contractual terms ensuring GDPR-level protection
  2. Supplementary security measures: Encryption in transit and at rest, access controls, pseudonymization where possible
  3. Israeli Privacy Law Amendment 13 compliance: Transfers to countries with "adequate protection" or with explicit user consent for sensitive data (financial forecasts sent to AI provider)

8.2 Countries Receiving Your Data

8.3 Your Rights Regarding International Transfers

9. Data Retention Periods

The Company retains personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by law.

9.1 Retention Periods by Data Type

Data TypeRetention Period
Active user accountsDuration of account
Deleted accounts7-day grace period for account recovery, then permanently deleted
Project data (business plans)Duration of account
AI chat historyRetained as long as necessary to provide service quality and context
Payment records and invoices7 years from transaction date (Israeli Tax Ordinance — mandatory)
Support tickets and emailsRetained as long as necessary for customer service
Usage analyticsLimited retention period (when analytics tools are enabled)
Error and security logsLimited retention period for debugging and security purposes
Marketing email listsUntil unsubscribe

9.2 Data Sent to AI Provider

9.3 Account Deletion Process

When you request account deletion:

  1. Grace period (7 days): Account marked for deletion but recoverable if you change your mind
  2. Permanent deletion (after 7 days):
    • All projects and business data permanently deleted from active database
    • Email address removed from all marketing lists
    • Account login credentials invalidated
    • Personal data pseudonymized in audit logs (for security and fraud prevention)

Exceptions (data NOT deleted):

You can request immediate deletion without a grace period by contacting support@biz-planner.com and explicitly waiving the recovery period.

10. Cookies and Tracking Technologies

The Company uses cookies and similar technologies to provide, secure, and improve the Services.

10.1 What Are Cookies?

Cookies are small text files stored on your device by your web browser. They allow websites to remember your preferences, login status, and usage patterns.

10.2 Types of Cookies Used

These cookies are strictly necessary for the Platform to function and cannot be disabled:

PurposeDuration
User authentication and session managementSession (until logout)
Language preference (Hebrew/English)1 year
Dark/light mode preference1 year

The following analytics cookies are used only after you accept analytics via the cookie consent banner:

ServicePurposeData Collected
PostHogProduct analyticsAnonymized usage events, feature adoption. Routed via EU proxy (p.biz-planner.com). Session replay is disabled.
Google Analytics 4Traffic analyticsPage views, referral sources, device/browser type. No personally identifiable information sent.

These cookies:

No Advertising/Third-Party Tracking Cookies

The Company does not use:

10.3 Local Storage

The Company uses browser local storage (not cookies) for:

Local storage data:

You can control cookies via:

  1. Browser settings: Most browsers allow you to block/delete cookies (may affect Platform functionality)
  2. Do Not Track (DNT): The Company currently does not respond to DNT signals (no industry standard implementation)

You can manage your analytics cookie preferences at any time via the cookie consent banner on the Platform.

11. Your Privacy Rights

Under Israeli Privacy Protection Law and GDPR (if you are in the EU), you have the following rights:

11.1 Right to Access (Data Portability)

How to request: Email support@biz-planner.com with "Data Access Request" in subject line Response time: Within 30 days (may extend to 60 days for complex requests)

11.2 Right to Rectification (Correction)

11.3 Right to Erasure (Deletion / "Right to be Forgotten")

How to request: Email support@biz-planner.com with the subject "Delete My Account"

11.4 Right to Restrict Processing

How to request: Email support@biz-planner.com with details

11.5 Right to Object

For processing based on consent (AI features, marketing, cookies):

11.7 Right to Data Portability

How to request: Use built-in AI Export feature (Pro users) or email support@biz-planner.com

11.8 Right to Lodge a Complaint

If you believe the Company has violated your privacy rights, you can file a complaint with:

Israel: Registrar of Databases (רשם מאגרי מידע) Israeli Ministry of Justice, Privacy Protection Authority Email: privacy@justice.gov.il Phone: +972-2-646-6666 Website: https://www.gov.il/he/Departments/the_privacy_protection_authority

European Union (GDPR): Your local Data Protection Authority (DPA) List of EU DPAs: https://edpb.europa.eu/about-edpb/board/members_en

Response to Rights Requests:

12. Information Security

The Company implements industry-standard technical and organizational measures to protect your personal data:

12.1 Security Measures

The Company implements industry-standard technical and organizational measures to protect your personal data, including:

The Company does not store credit card information — all payment processing is handled by a licensed payment provider.

12.3 Data Breach Response Plan

In the event of a data breach that poses a risk to your rights and freedoms:

  1. Regulatory notification: Report to Israeli Privacy Protection Authority within 72 hours of becoming aware of the breach (as required by law)
  2. User notification: Notify affected users if the breach involves sensitive data (financial data, credentials)
  3. Mitigation: Immediate action to contain the breach and prevent further unauthorized access

12.4 Your Security Responsibilities

To protect your account:

13. Children's Privacy

BizPlanner is not intended for users under the age of 18.

If you are a parent or guardian and believe your child has created an account, please contact the Company immediately at support@biz-planner.com and the account will be deleted.

14. Email Communications

The Company sends transactional emails necessary for the operation of the Services, including:

These emails are essential for providing the Services and are exempt from anti-spam laws.

Marketing emails (promotions, product updates, newsletters, tips) are sent only to users who have given explicit consent (opt-in) during registration or in account settings.

By consenting, you agree to receive promotional communications in accordance with Amendment 40 to the Israeli Communications Law (Anti-Spam Law) and the CAN-SPAM Act (USA).

14.3 Right to Unsubscribe

You may unsubscribe from marketing emails at any time by:

The Company will process unsubscribe requests within 10 business days (per CAN-SPAM Act).

14.4 Compliance with Anti-Spam Laws

Every marketing email includes:

15. Changes to this Privacy Policy

The Company may update this Privacy Policy from time to time to reflect:

How the Company notifies you of changes:

Continued use of the Platform after changes take effect constitutes acceptance of the updated Privacy Policy.

Version history: Previous versions are archived and available upon request at support@biz-planner.com

16. Complaints and Regulatory Authority

15.1 Internal Complaint Process

If you have concerns about how the Company handles your personal data:

  1. Contact the Company first: Email support@biz-planner.com with detailed description
  2. Response time: 7 business days (acknowledgment) + 30 days (full resolution)
  3. Escalation: If not satisfied, request escalation to company management

15.2 Regulatory Complaints

You have the right to lodge a complaint with supervisory authorities:

Israel:

Registrar of Databases (רשם מאגרי מידע) Privacy Protection Authority Israeli Ministry of Justice Address: 29 Salah ad-Din Street, Jerusalem 9195016 Email: privacy@justice.gov.il Phone: 02-646-6666 Website: https://www.gov.il/he/Departments/the_privacy_protection_authority Online Complaint Form: https://www.gov.il/he/service/lodge_a_complaint_to_the_databases_registrar

European Union (for EU residents):

Your local Data Protection Authority (DPA) Find your DPA: https://edpb.europa.eu/about-edpb/board/members_en

Example DPAs:

You may lodge a complaint in:

17. Contact the Company

For any questions, concerns, or requests regarding this Privacy Policy or your personal data:

Email: support@biz-planner.com Website: https://biz-planner.com

Recommended subject lines:

Mailing Address: BizPlanner — Shay Asoulin Kaf Tet BeNovember 8, Ashkelon, Israel

Response Time:

Thank you for trusting BizPlanner with your business data. The Company is committed to protecting your privacy and maintaining the highest standards of data security.

This Privacy Policy is effective as of March 18, 2026 and applies to all users of BizPlanner.

For the Hebrew version of this Privacy Policy (which takes precedence for Israeli users under Israeli law), see: docs/legal/privacy-he.md